Michelle Hinton

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Innovative Western Travel

No matter the destination, travel can often leave lasting impressions on visitors who want to experience new things. For those inclined to travel coast-to-coast, Trails of Indochina has become one of the most pioneering boutique tour operators in Southeast and East Asian countries. Having just marked its 20th anniversary, the firm continues to stay true to founder John Tue Nguyen’s approach to tourism by highlighting immersive experiences for a high-end audience.  

When Nguyen was a young boy growing up in Hue, Southeast Asia barely had a tourism industry. These days, the region ranks among the world’s most sought-after vacation destinations with travelers flocking from all corners of the globe to sample its diverse array of experiences: a compendium of offerings spanning everything from culinary-themed discoveries and rip-roaring adventure to idyllic honeymoons at bucket-list resorts.

“Since the start we’ve been focused on delivering unique tailored tours in Asia,” Nguyen says. “What sets us apart from other tour operators is that we really believe in developing exclusive products and aim to deliver those to our customers in the most personalized way possible.”

Nguyen has been widely credited for popularizing unique trips and selecting endeavors that are unforgettable, from watching a master artisan weave kimonos in Kyoto and private lessons in Shodo, an ancient Japanese calligraphy style exemplifying his innovative approach. Experiences — many of which are exclusive to Trails of Indochina — might include a master class on Hue’s imperial gastronomy with a recognized authority on the cuisine. Or an audience in Hanoi’s backstreets with one of the few remaining practitioners of Hang Trong, a traditional genre of Vietnamese woodblock printing.

Hang Trong artist.

Trails is the anchor to an organization that also includes Heritage Line (river cruises on Mekong, Ayeyarwady and Chindwin Rivers), Indotrek (adventure travel) and Ancient Hue (a collection of beautifully realized traditional-style garden homes in Vietnam’s imperial capital Hue).

Heritage Cruise to Myanmar. 

Over the course of the past two decades, Trails of Indochina has notched several prestigious industry accolades at awards events such as the World Travel Awards and the Luxury Lifestyle Awards, and has expanded its destination portfolio to cover most of Asia.

“Today, travelers are more willing to explore and they have certain expectations. That’s why it’s just as important for us today as it was in the beginning to really learn, understand and to innovate with the ultimate goal of delivering unforgettable experiences to our travelers,” Nguyen says.

Photos courtesy Balcony Media Group.

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