Lady M Cake Boutique, known for elegant, multi-layered Mille Crêpes cakes, has partnered with French luxury brand Baccarat to launch its first luxury cake truck in California.
Alongside 3D Artist Kurt Wenner, the five-year partnership will launch the cake truck in New York City at the Baccarat Boutique on Madison Avenue, and travel across the country before commencing operation in California. Set to start serving August 2019 in Northern California, the 28-foot multi-functional luxury cake truck will journey throughout California greeting new and existing clients of both brands with a unique cake experience.
“Baccarat is thrilled to be partnering with Lady M on this new and innovative collaboration,” says Jim Shreve, President and CEO of Baccarat North America. “Our partnership reinforces the Baccarat message of enjoying beautiful things every day. We are excited to share delicious cakes on beautiful Baccarat. Everything tastes better on Baccarat.”
Jim Shreve pictured above.
From the sidewalk, pedestrians and guests will experience the Kurt Wenner 3D, life-sized rendering of the cake truck that will be affixed to the boutique’s glass façade. Inside, guests will meander through the boutique surrounded by Lady M cakes, capturing the feel of being in an actual Lady M boutique. Within the boutique, guests will be greeted with a glass of champagne as they approach yet another version of the cake truck, where Lady M Mille Crêpes will be served through a functional service window.
“This collaboration is the first of its kind, and Lady M Cake Boutique is thrilled and honored to partner with Baccarat,” says Ken Romaniszyn, CEO of Lady M Cake Boutique. “We are excited to expand the concept of the Lady M experience and take our cakes (including a new confection made exclusively for the collaboration), on the road, introducing them to those both new to and familiar with the brand. We look forward to sharing our signature cakes on beautiful crystal, and sharing happiness.”
The Lady M x Baccarat cake truck is a stunning and luxurious feast for the eyes. On the exterior, Baccarat has mounted two large Tuile de Crystal Chandeliers ($29,100 each) and 1 small Tuile de Crystal ($12,600) that will gracefully hang suspended from two long beams that are collapsible when the food truck is not in service. Four Baccarat Mille Nuits Torch sconces ($2,150 each) will mount on either side of the service windows. During the day, Lady M will provide legendary service to clients who pre-order cakes. During the evening, Lady M and Baccarat will illuminate the night and create an outdoor dining experience for those who want to experience both brands.
“The collaboration with Lady M and Baccarat has allowed me to have an entirely new experience with interactive art. Placing my art on a food truck is a first for me,” says artist Kurt Wenner, who invented 3D Pavement Art in the 1980s. By combining his art with digital printing, Wenner offers stunning, durable, interactive illusions.
“My 3D illusions are where the language of proportion and innovation meet. I’m so excited about this project as the illusions I have created will be partnered with elegant chandeliers and the world’s finest cakes. The marriage of all three will shift the perception of what is reality,” says Wenner.
The cake truck will start service starting this month in Northern California, and guests are encouraged to tag and follow along with the hashtag #ladymxbaccarat. A microsite tracking the cake truck’s journey throughout California will be live at www.ladym.com/thecaketruck.
All photos courtesy Samantha Nandez/BFA.com